I help brands and distributors cut months off time-to-market and turn opportunity into measurable traction.
I work hands-on across market entry, partner selection, compliance navigation, and commercial execution, either as a full time employee, consultant or stepping in as a fractional or interim leader where momentum matters.
Currently open to interim, fractional, or permanent commercial leadership roles.
Market Entry Strategy
Focus the plan: target countries, channels, pricing, positioning, and a sensible route-to-market.
Distribution Partner Selection
Identify, qualify, and secure the right partners, then get them enabled and selling quickly.
Retail & Account Development
Build listings, grow sell-through, and maintain momentum with structured account plans.
The problems I solve
Brands expanding into new markets often waste time and money learning regulation, distribution, and compliance the hard way. Sales teams are frequently overstretched, under-structured, and missing revenue targets. Interim gaps in leadership damage momentum and cost more in lost opportunity than the cost of bringing in experienced hands.
What I bring
- Proven record building sales and distribution networks across the UK, EMEA, and Africa
- Connected acrosss EMEA Retail, Distribution and Education Channels
- Expertise in compliance, certification, and regulatory navigation
- Revenue growth from zero to seven figures within 12–18 months
- Deep network of distributor and retail partners
- Hands-on operator or strategic advisor, depending on need
Selected achievements
- £200K → £1.1M in 14 months – built channel leading education brand EMEA channel from scratch
- $750K → $2.2M – grew Teir 1 brand MENA regional revenue in two years
- £1.2M UK revenue – scaled Tier 1 brand across retail, B2B, and online
- $1.8M → $9M – led class leading brand turnaround inc. eight product launches
How I engage
- Full/part time employment
- Fractional / Interim Leadership – Sales, Commercial, or Regional Director roles (3–12 months)
- Advisory / Consulting – Go-to-market, compliance, certification, market entry
- Board / NED roles – Oversight, governance, mentoring, strategic input
How I typically work
- Discovery call to define goals, constraints, and timelines
- Quick diagnostic: market, channel, partner fit, commercial plan
- Action plan with owners, dates, and measurable deliverables
- Execution support: introductions, onboarding, ongoing traction
About me
A little context, beyond the CV.
I’m based in Cheshire and spend as much time as possible outdoors when I’m not working. Flying has been a long-standing passion of mine, and I’m a qualified pilot, something that’s shaped how I think about preparation, decision-making, and staying calm when plans change.
I’m a hands-on builder by nature, whether that’s restoring things, working on practical projects, or helping brands and teams find clarity when situations get complex.
I’m an avid Sunderland supporter and played cricket to a high level. I value straight talking, momentum, and relationships built on trust rather than theatre.
Most importantly, I’m a dad to a wonderful lad called Jack, a partner to the amazing Linda, and someone who believes work should create space for life, not the other way around.
Contact
Drop me a note, and lets start a conversation.